In 2020, it is expected that a business have a website. But, did you know that having a bad website is often worse than having no website at all?
For any industry that interacts with clients, it is important to provide those clients with an easy to navigate website that provides great, relevant content. A poor web presence can make it difficult for clients to locate information, and will make prospective clients visit a competitor’s site.
So, how can you tell if your website is helping or hurting your business? We’ve broken it down into 4 of the most important factors. Many other considerations go into a website, but these are the ones that are non-negotiable.
- Mobile Optimization – More than 50% of all Google searches are now done on phones. Users search for businesses nearby by simply speaking into their phones, and Google decides which websites are seen. Mobile optimization is a factor in SEO ranking. Luckily, Google made a tool that can tell if your site is optimized – check it out here: https://search.google.com/test/mobile-friendly
- Speed – Loading speeds are a factor in search rankings. More importantly, attention spans are short and if your site does not load quick enough for your viewer’s satisfaction, your competitor’s will. Check your site’s speeds here: https://tools.pingdom.com/. If your speeds are slow, not to worry! Good hosting and image optimization are quick ways to fix it.
- Navigation – The menu of your website, often called a sitemap, is important for more than one reason. Most importantly, though, it needs to contain the most critical pieces of information that a person would look for – the goal is to make finding information as simple as possible.
- Content – The content of the site is more important than you think! Words have to be carefully selected to brand your company properly, and also the quality, amount, and posting frequency of your content all affect your site’s ranking on Google searches.
Does your business’ site check off all the boxes above? If not, contact us, and we will give free suggestions on your website to modernize it and bring it up to speed. Websites are a 24/7, unpaid salesperson for your business, and they are one of the most effective marketing tools if used properly.